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Botto's Italian Line Restaurant is a single location restaurant specializing in progressive Italian-American and continental cuisine.

We were approached by Botto's to completely rebuild their web site giving it a branded look and feel which would be closely aligned with all its other freshly redesigned collateral. Once the site was built and successfully launched, we developed a standards-compliant HTML email template for use in our proprietary ecommerce system which we make available for our client's use.

Botto's business model is locally defined and they agreed with our assessment that it would be an advantage to allow management the ability to send weekly and monthly communications to customers for both loyalty marketing purposes and special events notifications.

After developing and successfully implementing an email address collection plan for existing customers, we launched their email notification service. They have experienced significant success in their online user signups for their newsletters tallying a user count of well over a thousand bona fide repeat customers. They are continually receiving praise from their customers for both the quality of their communications and the regularity in which they receive them.